Campaign Software White Papers

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Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

The Benefits of Running Your Business Software in the Cloud: Strategies for Success
sponsored by NetSuite
WHITE PAPER: Ad hoc, standalone applications have a tough time keeping up with the requirements of business growth. This resource examines key benefits you can realize by moving your business software to the cloud.
Posted: 14 Feb 2014 | Published: 31 Dec 2011

NetSuite

Creating your own future proof Private Cloud with a Software-Defined Datacentre solution
sponsored by OVH
WHITE PAPER: One of the most promising paths to virtualization continues to be a software-defined data center (SDDC). A SDDC gives your organization access to the benefits of the private cloud while also delivering a unified configuration of applications, resources, and infrastructure. Read OVHcloud’s white paper to better understand the basics of the SDDC now.
Posted: 18 Dec 2019 | Published: 18 Dec 2019

OVH

Extending Application Integration Beyond the Enterprise
sponsored by IBM
WHITE PAPER: Integration has always been an important part of IT projects; however, as this resource explains, it's no longer sufficient to integrate resources under the control of the enterprise. Read on to discover answers to enterprises' top questions about integration.
Posted: 22 Jun 2015 | Published: 18 Apr 2014

IBM

Protect People, Processes, and Technology From Web Application Threats
sponsored by IBM
WHITE PAPER: This resource discusses the security challenges created by web applications and offers insight and advice to help you address these issues.
Posted: 05 Mar 2014 | Published: 30 Nov 2013

IBM

HP Mobile Applications Services: Mobility is the New Interaction Model
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This white paper introduces one respected company's mobile applications service, which enables enterprises needing to create new systems of engagement on mobile technology to deliver secure, high-quality mobile apps.
Posted: 29 Aug 2014 | Published: 30 Jun 2014

Hewlett-Packard Enterprise

Plan for Success when Migrating from GroupWise to Office 365
sponsored by Dell Software
WHITE PAPER: Take a look at this exclusive white paper to find out how you can utilize key factors of migration from GroupWise to Office 365, to propel yourself through a successful transition process.
Posted: 21 Feb 2014 | Published: 31 Dec 2013

Dell Software

Trust in Cyberspace
sponsored by (ISC)2 UK Ltd
WHITE PAPER: In this white paper, unveil a list of characteristics that define trusted software, which is critical to ensuring its quality and reliability as a secure product.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

(ISC)2 UK Ltd

Veracode Secure Development Survey
sponsored by Veracode, Inc.
WHITE PAPER: Download this resource to see how your peers are responding to the biggest challenges to the current state of secure software development and its changing methodologies.
Posted: 02 Feb 2018 | Published: 02 Feb 2018

Veracode, Inc.